Create Lasting Client Connections with Automated Mailing Campaigns and AI Powered Outreach

Send personal, timely touchpoints that strengthen relationships and grow your business—with miminal effort!

Welcome to Hartfelt Expressions, Driven by Mailbox Power

Hartfelt Expressions empowers businesses, entrepreneurs, and sales teams to stay top-of-mind with the people who matter most. We blend the warmth of handwritten notes and thoughtful gifts with the convenience of automation so you can consistently connect without the stress.

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Gifts That Stand Out

Choose from a curated selection designed to delight.

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Personal & Professional

Combine personal warmth with professional polish in every touchpoint.

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Automated Workflows

Automate birthdays, follow-ups, and reminders so you never miss a moment.

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Local Roots, National Reach

Based in Philadelphia and serving professionals across the U.S.

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Lulu Hart Bentley

Personal Touch Meets Smart Technology

Hi, I’m Lulu Hart Bentley, founder of Hartfelt Expressions. As a mom and business professional, I’ve always believed in the power of authentic connection.

With years of experience in customer engagement and relationship marketing, I’ve seen how a thoughtful gesture can build trust and loyalty. That’s why I started Hartfelt Expressions—to help people and businesses stay connected in a genuine, memorable way.

Based in Philadelphia, I’m passionate about helping clients locally and nationwide grow their relationships and stand out with consistent, heartfelt outreach.

Turn Website Visitors into Real Leads

Our AI Prospecting Suite identifies anonymous website visitors and converts them into mailing list contacts—so you can follow up with personalized direct mail automatically.

Perfect for Professionals Who Care

Our platform is trusted by small businesses, real estate agents, financial advisors, mortgage brokers, and anyone who believes relationships are the heartbeat of success.

Realtors & Mortgage Brokers

Small Businesses

Consultants

Non-Profits & Churches

Insurance Agents

Trades

Our Services

Automated Direct Mail, AI Lead Generation & Client Retention Tools

Direct Mail Automation & Engagement Tracking

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AI Prospecting Suite

Identify & Engage Website Visitors Automatically

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Custom Mailing Lists

Build & Target the Right Audience

Direct Mail Automation & Engagement Tracking

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Dynamic QR Code Tracking

See who interacts with your mail and trigger follow-ups.

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Automated Direct Mail Campaigns

Schedule mailers like birthday and follow-up cards in advance.

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CRM & Zapier Integrations

Connect seamlessly with your sales and marketing tools.

Onboarding, White Labeling & Support

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Done-for-You Campaign Setup

Launch Campaigns with Expert Help

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White Label Mailing

Deliver mailings that represent your company with no outside branding

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1-on-1 Expert Support & Live Chat

Get help when you need it, plus access to a thriving user community.

Personalized Direct Mail & Client Gifting

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Automated Greeting Cards & Gifts

Send cards and gifts tailored to each recipient – birthdays, thank-yous, holidays, and more.

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Premium Gift Products

Make a lasting impression with thoughtful personalized gifts.

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Unlimited Postcards

Send one or 10,000—just pay postage

Hartfelt Expressions, Driven by Mailbox Power

Book An Appointment Start Personalizing Your Outreach

Frequently Asked Questions

Still have questions? You’re not alone. Here are a few common ones we hear from new clients

How does it work?

Choose what to send, set your schedule, and let automation do the rest.

What industries can use your services?

Any professional who wants to stand out and build better relationships.

Is there a monthly fee?

We offer flexible plans to fit your budget and goals.

Can I see a demo?

Absolutely, book a call anytime!

Can I send gifts to clients anywhere?

Yes! We ship worldwide — anywhere with a post office, and we calculate postage.

Is this just for holiday cards?

No, it can be used for thank-you, birthdays, anniversaries, follow-ups, and more.

What kinds of gifts can I send?

We offer gourmet treats, mugs, office items, cards, and more.

What is the turnaround time for sending cards and gifts?

Our turnaround time is typically 1–2 business days, no matter how many cards or gifts you send. Whether you’re sending one card or a large batch, orders are processed quickly so your outreach gets into the mail and on its way without delay.

Do you offer onboarding or training to help me get started?

Yes! Every customer receives onboarding support and access to live virtual training and our live chat to help you get up and running quickly. We’ll show you how to use the platform, set up campaigns, and build strategies that generate leads and strengthen customer relationships.

Do I have to write every card individually?

No. You can automate campaigns so cards and gifts are sent automatically on birthdays, anniversaries, follow-ups, or specific triggers.

Can I send cards to large groups of people at once?

Yes. Mailbox Power allows you to send postcards or cards to groups or entire mailing lists in just a few clicks.

Can I track results from my mailings?

Yes. Mailbox Power offers tracking features, including dynamic QR codes and analytics, so you can see engagement and measure results.

How quickly can I get started?

Most users can set up their account, create their first campaign, and begin sending cards within an hour.

What Business Owners Are Saying

    
 
 
       Posted on Google  
   
   Michael Quinn 
 
 
 
 Trustindex verifies that the original source of the review is Google. Hartfelt expressions has been a great partner for my local business!  They provide a great service and make it easy for me to thank my customers.  Oh and Lulu is amazing to work with - she really takes the time to make sure you are comfortable with their system and she’s just awesome in general!!
  
 
      Posted on Google  
   
   Lindsey Pierangeli 
 
 
 
 Trustindex verifies that the original source of the review is Google. I’ve been working with Lulu for over a year now and couldn’t be happier with the Mailbox Power platform that I use for O’Donnell Roofing Co. It allows us to deliver personal direct mail experiences to our customers and employees, while also helping us target certain neighborhoods. It’s so easy to use and gives you a decent amount of options to choose from. I highly recommend this tool for any business who wants to upgrade their customer experience.
  
 
      Posted on Google  
   
   Deb Levy 
 
 
 
 Trustindex verifies that the original source of the review is Google. Lulu's service is awesome!  Her guidance for each gift and situation is spot-on.  Products are top quality and gifts are well-received.
Thank you, Lulu
  
 
      Posted on Google  
   
   Tina Arobone 
 
 
 
 Trustindex verifies that the original source of the review is Google. Lulu if amazing!!!  She is so helpful when I have questions.  Very fast to answer them and always very pleasant.  I love the products that they offer and so do my clients.
  
 
      Posted on Google  
   
   Paula Fallon 
 
 
 
 Trustindex verifies that the original source of the review is Google. I absolutely love Mailbox Power! Having birthday and home anniversary cards on automation saves me so much time! Even thank you cards are made easier - I don’t have to go to the store for cards, buy stamps, or mail them! Automations are really easy to set up for different marketing strategies as well! Thank you Lulu for introducing me to Mailbox Power!
  
 
      Posted on Google  
   
   Karena Foss 
 
 
 
 Trustindex verifies that the original source of the review is Google. Mailbox power is an amazing system that helps me keep in touch with current clients and prospects!  The repeat and referral business that this system generates is priceless!
  
 
      Posted on Google  
   
   Jill Ohler 
 
 
 
 Trustindex verifies that the original source of the review is Google. Lulu is an absolute dream to work with! The automated mailings have eased our work load but increased our customer satisfaction. Our clients love receiving our personal cards and the direct mail is terrific. Thank you Lulu.
  
 
      Posted on Google  
   
   David Rohland 
 
 
 
 Trustindex verifies that the original source of the review is Google. Caring, compassionate, and professional - highly recommended!
  
 
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   My Whole Family Essentials (Tricia Doebler) 
 
 
 
 Trustindex verifies that the original source of the review is Google. Where do I even start! Lulu is so passionate about her work and helping other business owners stay connected to their customers with her beautiful cards and gifts. I personally LOVE getting my cards from her that she sends. She always personalizes them and makes me feel so special.
  
 
      Posted on Google  
   
   William G Davis 
 
 
 
 Trustindex verifies that the original source of the review is Google. Incredible product and support. Lulu goes above and beyond making sure all my questions are answered. Highly recommended!

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